Poznań, Poland - The Global Coordinator of Culinary Heritage, Niclas Fjellström, was among the distinguished guests invited to participate in the round table discussions at the Tour Salon tourism fair in Poznań. The event marked a significant step forward as the Polish government seeks to develop a new, sustainable tourism strategy. Specialists from various sectors of the tourism industry gathered to contribute their insights on key thematic areas crucial to Poland's tourism future.
A Collaborative Approach to Sustainable Tourism
The inclusion of experts from diverse fields underscores the government's commitment to crafting a comprehensive and sustainable tourism strategy. The arrangement and preparation work for the event were implemented by landbrand on behalf of the Department of Tourism of the Ministry of Sport and Tourism of the Republic of Poland. Landbrand is a company specialized in tourism development in the Polish market and cooperating internationally on several projects. Their expertise ensured a well-organised forum that facilitated productive discussions among the participants.
The Global Coordinator of Culinary Heritage brought a wealth of knowledge on culinary tourism, emphasizing its role in cultural preservation and economic development.
"This initiative by the Polish government is a commendable move towards a more inclusive and sustainable tourism sector," said the Global Coordinator. "Culinary heritage is an integral part of cultural tourism, and its promotion can significantly enhance the tourist experience while supporting local communities. No matter what kind of tourist we speak about, they all consume and enjoy the gastronomy at the destination they visit."
Key Thematic Areas Addressed
The round table discussions focused on several main thematic areas:
Tourism in Rural Areas, Including Agritourism
Strategies to boost rural economies through tourism.
Development of agritourism as a means to promote sustainable practices.
Cultural Tourism
Preservation and promotion of Poland's rich cultural heritage.
Integration of cultural experiences into tourism offerings.
Culinary Tourism
Showcasing traditional Polish cuisine to international visitors.
Supporting local producers and culinary artisans.
MICE Business Tourism
Enhancing Poland's appeal as a destination for meetings, incentives, conferences, and exhibitions.
Infrastructure development to support large-scale events.
Active and Sports Tourism
Leveraging natural landscapes for outdoor activities and sports.
Promotion of health and wellness tourism.
Organization and Cooperation in the Tourism Sector
Strengthening collaboration between government entities, private sector, and local communities.
Establishing efficient organizational structures for tourism management.
Tourist Information and Promotion
Improving access to tourist information through digital platforms.
Strategic marketing campaigns to enhance Poland's global tourism profile.
Culinary Heritage's Impact
During the discussions, the Culinary Tourism table highlighted the importance of culinary tourism as a tool for sustainable development. Emphasis was placed on:
Promoting Local Cuisine: Encouraging tourists to explore regional dishes, thereby supporting local farmers and chefs.
Culinary Events and Festivals: Organising food-related events to attract visitors during off-peak seasons.
Education and Workshops: Offering cooking classes and farm-to-table experiences to deepen tourists' connection with Polish culture.
Positive Outcomes and Future Steps
Participants praised the government's proactive approach in involving industry specialists. The collaborative atmosphere fostered productive discussions, with many expressing optimism about the future of Poland's tourism industry.
"The diverse perspectives shared today will undoubtedly contribute to a well-rounded and effective tourism strategy," remarked one of the attendees. "It's encouraging to see such a united effort towards sustainability and growth."
The insights gathered from the round table discussions will inform the development of policies and initiatives aimed at boosting Poland's tourism sector while ensuring environmental and cultural preservation.
Visit to Instytut Skrzynki at Dwór Skrzynki
Following the event, the Culinary Heritage's Global Coordinator visited their cooperation partner in the area, Instytut Skrzynki, at their facility Dwór Skrzynki. The visit included meetings and discussions about the Culinary Heritage Certification System, aiming to strengthen quality standards and recognition for establishments preserving traditional Polish cuisine.
The Global Coordinator was given a tour of the facility and enjoyed a delightful lunch at their on-site restaurant. "The culinary experience at Dwór Skrzynki was exceptional," remarked the Coordinator. "It's partners like Instytut Skrzynki that embody the essence of culinary heritage, offering authentic dishes with a modern twist that tell the story of Poland's rich gastronomic traditions."
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